01
Brand first, channel second
We do not start by running ads. We set the brand story, the positioning, and the offer, then carry that into Amazon, Walmart, Shopify, and wholesale where each one earns a place.
The brand-building and growth partner for established companies, and for the manufacturers and emerging brands ready to join them.
We build brands in the US market.
AEG partners with brands and factories to design strategy, launch on Amazon and key channels, and scale to sustainable US revenue.
$1.5M+US sales for client brands since 2023
$750K+US sales built from zero for one client brand
3+ yearsAverage partnership
Trusted by
The brand decides. Then the channel.
An Amazon agency starts in the ad console. We start with who the brand is for, what it should cost, and which channels deserve it. Amazon, Walmart, Shopify, and wholesale come after that decision.
The relationships run three years and longer. The commercial model follows the work, including arrangements where we only win if the brand wins.
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A revenue base that can last
The work is taking brands from no real US presence to a revenue base that can last, and then staying while it scales.
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Skin in the game
We have worked on arrangements where we only win if the brand wins. The point is to think like owners of the business, not like a vendor billing for tasks.
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Past the ad account
Time goes to positioning, pricing, promotion, retention, and brand equity. Advertising is one part of that work.
How we work
Diagnose. Position. Launch. Scale.
01
Diagnose
Read the market reality as it is: presence, price, who already sells the product, and what the brand can honestly claim.
02
Position
Decide the audience, the offer, the price architecture, and the story the market should hear.
03
Launch
Put that story on Amazon and the other channels that deserve it, with a catalog and an operation that can keep up.
04
Scale
Keep a rhythm of review, promotion, and new products that protects price and the equity behind it.
Who we work with
Three starts. One US brand.
The channel is not the strategy.
Brand and ecommerce strategy on Amazon, Walmart, Shopify, and the other channels that fit. The offer first. The shelf second.
Brand and channel strategyBrands entering the US
Brands that want a real presence, not a reseller’s version of the catalog. We act as the US brand and commerce arm: strategy, market entry, and the channels.
Who we work withFactories that want to become brands
You make the product. We turn it into a brand US customers can recognize, price, and buy again. You keep manufacturing. We run the US brand.
For manufacturersServices
Five offers. The price has to hold.
- 01Brand FoundationPositioning, the audience, a competitive map, the message, and visual guardrails.
- 02US Market-Entry StrategyChannel choice, price architecture, the US catalog, and a launch roadmap.
- 03Marketplace Brand ManagementAmazon and Walmart run as brand work: content, ads, reviews, promotions, catalog health, and compliance.
- 04Ecommerce & Distribution Build-OutShopify, 3PL and inventory, and the first wholesale or retail conversations where they belong.
- 05Ongoing Brand Growth PartnerQuarterly brand reviews, line extensions, a promotional calendar, and experiments with a reason.
Brand launches
The partnerships we describe in public.
The figures on this page are the summary. The narrative for each brand, including what we do not claim, is on Brand Launches.
Engagement
Three ways to work together.
A defined foundation project, an ongoing partnership, or a performance structure. The terms follow the work.
Questions
What people ask before they book.
What does AEG actually do?
We help brands and manufacturers build a real presence in the United States. That means brand strategy and positioning, a market-entry plan, and the execution on Amazon and the other channels that fit. We act as a partner’s US brand arm.
Are you an Amazon agency?
Amazon is one of the channels we run. It is not the identity of the firm. The work starts with the brand — who it is for, how it is priced, what it should be known for — and then uses Amazon, Walmart, Shopify, or wholesale where each one earns a place.
Who is a fit?
Three kinds of partners. Brands that need a US strategy on Amazon, Walmart, Shopify, and the other channels that fit. Established brands entering the US. And factories or manufacturers that make strong products and want to own a brand in the US instead of remaining an anonymous supplier.
What results can you point to?
Partnerships run more than three years on average. The figures we publish, and what we do not claim, are on the home page and on Brand Launches.
How do engagements work?
Three ways. A Strategy & Foundation project to set positioning, price, channels, and a roadmap. An ongoing partnership for the operating work. A performance or revenue-share structure, especially for factories and earlier-stage brands. Terms follow the partnership.
What happens on the first call?
Thirty minutes. We look at where you stand in the US, whether a brand-first path fits, and what a first engagement would cover. You can book it directly from this site.
If the US is the next market, start with the call.
Thirty minutes. Where you stand, whether a brand-first entry fits, and what a first engagement would cover.